Goodworks, an innovative start-up committed to transforming how UK charities integrate large language models like ChatGPT into their operations, approached us to design their website. Their mission was to equip individuals and teams with the knowledge and tools to use AI responsibly and effectively, ensuring these technologies create meaningful benefits for their organisations. To achieve this, they required a strong, modern brand identity that would inspire confidence and engagement within the charitable sector.

We began by immersing ourselves in Goodworks’ values and goals to create a design that truly reflected their ethos. Charities often face unique challenges, so it was essential to ensure the website communicated clarity, trustworthiness, and relevance. A bold yet approachable aesthetic was achieved through a clean layout and a warm colour palette, balancing the innovative nature of AI with the compassionate work of the charity sector. The site featured impactful headlines, concise messaging, and interactive elements such as a “How AI Can Help” section and an engaging FAQ area. These features ensured the site was both accessible and informative for users of varying levels of technical expertise.

The final website successfully captured Goodworks’ vision of empowering charities through technology. Its strong branding, complemented by thoughtful typography and strategic iconography, positioned Goodworks as a credible and approachable authority in their niche. Since its launch, the site has not only reinforced their mission but also attracted interest from charities eager to harness the potential of AI. The project showcases how effective design can amplify the impact of organisations driving innovation and positive change.