When Sundrift Whisky approached us, they sought a reimagined brand identity that would resonate with their target demographic of 25-35 year-old whisky enthusiasts while also appealing to younger, eco-conscious festival-goers. Known for their premium single malt whisky, Sundrift needed a design overhaul that elevated their iconic glass bottle and introduced their innovative, eco-friendly “Pocket Pour Pouches.” The challenge was to create a cohesive aesthetic that blended sophistication with modern sustainability.

We responded by crafting a minimalist yet evocative brand design. The premium glass bottle was reimagined with clean lines and a warm gradient inspired by the drifting sun, symbolising the whisky’s smooth, timeless allure. For the Pocket Pour Pouches, we developed a bold yet approachable look, using vibrant, festival-ready colors paired with eco-centric messaging. This design not only reinforced Sundrift’s commitment to sustainability but also ensured the pouches stood out in a competitive, on-the-go market.

The rebrand successfully positioned Sundrift as a whisky for both discerning connoisseurs and adventurous spirits. The updated packaging increased consumer engagement, with the Pocket Pour Pouches becoming a hit at festivals for their portability and eco-friendliness. This partnership demonstrated our ability to bridge tradition and innovation, creating a brand experience that resonated across multiple audiences.